A GHD Junky Quits

Whilst doing some research on what are competitors are up to I spotted that one particular website is no more.

I thought that I hadn't seen this website in and around my ghd circles for sometime and now I know why. It's interesting that they quote

The company has decided to withdraw from the online market due to high levels of competition, low profit margins....

It's fair to say that the online market for ghd straighteners is very competitive and is possibly the toughest it has ever been. Online advertising costs are rising and more sites now promote the ghd brand. Of course, increased competition is good for the consumer - the price of a pair of ghd's is dropping as merchants cut their margins.

Traditionally, our ghd site has partnered with just the one authorised merchant but in future I think we'll have to consider a multiple (though still authorised) merchant approach, perhaps with a price comparison feature. A decision for the new year I think!